Sustainability
The largest cut we make is the one we do not make. A garment that is never ordered is never dyed, sewn, packed, or shipped. Everything else on this page is smaller than that.
01Cloth, not a claim
The fibre is organic cotton: grown without the usual synthetic pesticides, then spun and knit to a midweight. Organic is a fact about the field. It is not, by itself, a softer hand. The hand comes from the loopback, the dye, and the wash.
Where a piece is sold as organic or recycled, at least 70% of it is that fibre, and the claim is backed by a certificate we hold on file — GOTS or OCS for organic cotton, GRS or RCS for recycled content. A fibre is only called organic here if a document says so. We do not coat the cloth to fake a soft feel, and we do not add a finish that has to announce itself. The real test is how it feels in its second week of wear, not its first minute.
02Dye and ink
Colour goes on after the piece is sewn, in a batch mixed for the pieces that were ordered. The fewer navy pieces ordered, the fewer navy pieces dyed. We do not dye a colour just to give a warehouse something to hold.
There is almost nothing to print on an unbranded basic, but where any graphic is laid down, it is done on water-free machines with non-toxic inks that are fully biodegradable — no plastisol, no solvent bath to pour away. Garment-dyed cotton can ease a shade as it is washed; that ease is the fibre. A missed dye or a stain from the bath is a fault, and we repair, replace, or refund it.
03The workshop itself
The facilities run close to paperless — order sheets and tickets live on screens, not on millions of printed pages a year — and part of the electricity that cuts, sews, and dyes comes from solar. These are everyday practices in the facilities, not a claim written for this page.
The people who make the clothes work to a written code of conduct covering pay, hours, and safety, and the facilities are members of an independent ethical-trade scheme that audits against it. More on how and where a piece is made is on manufacturing.
04The parcel
The piece leaves in plain kraft and a cotton tape. No printed season, no extra box inside the box. More than two-thirds of the packaging used across the European facilities is already recyclable or biodegradable, and the plastic mailers that remain are being phased out, not defended.
Recycled content is used where the mill already runs it. We do not add a layer of packaging so the unboxing can be photographed.
05What we will not pretend
Cotton uses water. A parcel across Europe uses fuel. Making on demand removes the unsold pile, routes most orders to the nearest facility, and keeps the ink and the paper down — but it does not make a sweatshirt weightless. The emissions of a piece are measured, not wished away.
We would rather describe the cut we refused and the standard we can show you than invent a number we cannot stand behind. How the order travels is on shipping and returns.